Television prices may go up by 10% in April due to rising open cell rates

Customers might should shell out extra to purchase tv panels as producers say they are going to increase costs once more in April.

The business has been going through this concern of value rise publish the pandemic and open cell costs have gone up by round 30 per cent within the final one yr. And, tv panel producers count on this pattern to proceed.

Producers might take a value hike of as much as 10 per cent. They’d already hiked costs earlier this yr as a result of rising open cell charges. This has pushed them to take one other spherical of value hikes.

Open cell, one of many important parts in manufacturing tv units, contributes 60-65 per cent of the manufacturing price of TVs.

Additionally, the principle element is manufactured by four-five firms in China as a result of which the pricing energy of open cell stays of their palms.

Whereas open cell costs rose final yr in August, it got here off later as producers lower costs.

Whereas the choice to lift costs rests with producers, a retailer stated that each small and huge display screen tv panels are anticipated to see a rise. It additionally depends upon how producers select to move it on and the extent of stock they’re carrying.

Demand for tv panels within the Indian market has been tender publish the pageant season.

“Open cell costs are rising month on month and there’s a demand-and-supply state of affairs once more. The open cell producers have determined to chop their manufacturing. Subsequently, they are going to improve the costs. On the ultimate product, there could be a rise of upto10 per cent in April,” Avneet Singh Marwah, director and chief govt officer (CEO), Tremendous Plastronics, a Kodak model licensee, advised Enterprise Customary.

He added that demand for tv is at present muted.

Dixon Applied sciences will even move on the value improve in open cell to its clients.

“We’ll instantly move on the value improve of upper open cell costs to our purchasers, however with a lag,” stated Atul Lall, managing director (MD) at Dixon Applied sciences.

Videotex, one other contract producer of tv panels, plans to extend costs in addition to open cell charges have gone up.

“In latest months, there was a noticeable improve in open cell costs, which is in keeping with the standard yearly pattern. Throughout completely different sizes, the business has seen a latest rise of about 10-20 per cent. This improve could be attributed to manufacturing cuts carried out by open cell makers, resulting in a shortage available in the market and subsequent improve in demand. Moreover, our business’s reliance on panels from particular nations makes us weak to market fluctuations,” stated Arjun Bajaj, director at Videotex.

First Printed: Mar 13 2024 | 10:03 PM IST