70 million people have signed up for Netflix’s ad-supported tier in two years.

The corporate on Tuesday introduced its ad-supported tier has reached 70 million month-to-month lively customers in simply two years. Over 50% of latest Netflix sign-ups are for the advertising-supported plan, the corporate mentioned.

Netflix launched its ad-supported tier in November of 2022 to counter slowing subscriber numbers. It not solely labored then; it’s continued to work, and Netfllix says it continues “to see constructive momentum and progress throughout all areas of the enterprise.”

Advertisers are following these crowds. Netflix mentioned each of the 2 reside Christmas Day NFL video games it would air in December have offered out of all obtainable in-game stock. And upcoming anticipated sequence, like Squid Sport 2, have lured new companions as nicely.

That would set the corporate up for much more progress in 2025, when it would start airing WWE’s flagship Uncooked program on Mondays. Uncooked is persistently one of many top-rated applications on cable right this moment and plenty of of these advertisers might observe the model to Netflix.

Netflix self-reports viewership, however mentioned it has partnered with Nielsen for reside rankings of the Christmas Day video games. It’s unclear if the 2 firms will work collectively on upcoming reside programming.

To place the 70-million determine into perspective, Apple TV Plus has a complete membership estimated at simply 25 million. Peacock stands at 34 million and Hulu has 51.1 million members.

Netflix, all totaled, has over 282.7 million subscribers world wide. The corporate says it plans to cease reporting subscription numbers beginning subsequent 12 months, saying time spent with the service is its “greatest proxy for buyer satisfaction.”