Aussie launches new app with brokers in mind

Aussie has launched a sequence of latest options in its app giving shoppers an end-to-end residence possession expertise earlier than, throughout, and after securing their residence mortgage.

Launched final month, the app was constructed alongside Aussie brokers and is full of options, together with:

digitising word-of-mouth referrals
providing 24/7 entry to brokers
 and enabling prospects to guide a dealer as simply as ordering an Uber

Travis Tyler, chief product officer at Aussie, emphasised the app’s potential to assist brokers join with native prospects meaningfully.

“One motive we constructed the app was to assist brokers join with native prospects in a significant method, exhibiting the worth of their property, their mortgage fairness, and their choices,” mentioned Tyler (pictured above left).

“Now, our brokers are all the time accessible, and prospects can see alternatives to get higher charges or make modifications. Aussie brokers may help with that.”

Constructing the Aussie app

“Australians do not want one other app on their telephone, however our work with brokers and prospects revealed a necessity for higher understanding of property values and choices,” Tyler mentioned.

Whereas there are different apps in the marketplace, Tyler mentioned they don’t tackle three key buyer considerations:

The place am I at with my present property?
What are my choices?
How can I hook up with my native dealer?

Beginning the journey in the midst of final yr, the app was constructed with brokers, incorporating a long time of data to deal with key ache factors.

The event course of concerned common suggestions from brokers by numerous channels, together with a product board, an advisory board with 60 brokers, and quarterly planning classes with 250 stakeholders.

“For our brokers, we needed to construct an expertise that helps them develop their enterprise and higher join with their purchasers,” Tyler mentioned.

“We should make sure that our brokers are a part of the method, being the voice of the shopper and their very own enterprise.”

Digitalising word-of-mouth referrals

A notable upcoming characteristic will enable brokers to construct their enterprise by referrals digitally.

“Prospects can refer their dealer to a buddy inside the app itself,” Tyler mentioned. “We have taken inspiration from companies which have grown by phrase of mouth.”

“We have got a robust model and brokers who reside, purchase, and store of their communities. They know their areas higher than anybody else, so we see lots of enterprise that method,” Tyler mentioned.

Aussie mortgage dealer Barb O’Shea highlighted the worth of this characteristic, noting that over 60% of consumers come from referrals.

“Bringing in additional interactions with purchasers in addition to the quickly to be launched referral functionality are options as soon as wished upon that can add a lot extra worth to our dealer providing,” mentioned O’Shea (pictured above proper), who’s a principal dealer at Aussie Queanbeyan within the ACT.

24/7 dealer help

The app additionally gives customers with real-time entry to their dealer, providing assist anytime by way of name, textual content, or e-mail. Tyler famous that the majority visitors to Aussie’s web site and app happens between 9pm and 1am, when many companies are closed.

“Most of us get busy and neglect throughout workplace hours, however if you happen to can ship a message or progress your utility at a handy time, it is less complicated,” Tyler mentioned.

“This fashion, you are having significant conversations along with your dealer quite than simply sharing paperwork.”

O’Shea added, “Now we now have a easy method prospects can work together with us, guide or change their appointment 24/7, and keep repeatedly linked.”

Aussie goes Uber

One other standout characteristic is the flexibility to guide a dealer as simply as ordering an Uber. The app routinely allocates prospects to their native dealer, offering rapid connection and entry to the dealer’s diary.

“You’ll be able to entry all 1,000 brokers,” Tyler mentioned. “The dealer is suggested that they’ve a brand new consumer. You’ll be able to entry their diary, guide face-to-face, telephone, or digital appointments, and get instructions straight to the shop.”

“In 30 seconds, you are on the trail to saving cash.”

Different options that streamline the house mortgage course of

Customers can even now use the app to add all mandatory documentation earlier than assembly with their dealer, streamlining the house mortgage course of for a quicker and extra environment friendly expertise.

Moreover, householders have entry to instruments like reimbursement calculators, credit score rating estimates, and knowledge on over 10 million properties.

“Earlier than my prospects even sit down for an appointment, they’ve a guidelines the place they will share and add their paperwork earlier than they meet with me, decreasing hours of time,” O’Shea mentioned.

“By the point I’m assembly with my buyer, they’ve now already shared their info and I am having a lot quicker and significant discussions on the subsequent steps for product, alternative and approval.” 

Wanting ahead

Aussie’s devoted cell app group, beginning with simply three members and rising to 5, has been essential in growing and piloting new options.

Tyler highlighted the app’s significance for the enterprise and model, because it attracts hundreds of latest prospects month-to-month – all potential sources of enterprise for Aussie brokers.

“We’re additionally constructing experiences to drive greater engagement with purchasers across the worth of their properties and their choices,” Tyler mentioned.

“For our brokers, we have put a software of their pocket to develop their enterprise at scale of their native communities.”