Beyoncé launches whiskey line with LVMH’s Moët Hennessy

Beyoncé is holding her whiskey up excessive.

The megastar is getting into the posh liquor enterprise with the launch of a brand new whiskey line in collaboration with LVMH’s Moët Hennessy, the model introduced in a press launch Tuesday.

Beyoncé shared the information holding up a glass of the whiskey, dubbed SirDavis, in a promotional Instagram submit with the caption, “DAVIS IN MY BONES,” and a hyperlink to the liquor’s web site.

Following a rising development of customers looking for luxurious spirits, Beyoncé joins Mark Wahlberg, George Clooney and extra celebrities who’re utilizing their standing to raise premium liquor manufacturers.

As LVMH’s wine and spirits division expands within the American whiskey market, SirDavis additionally serves to honor Beyoncé’s heritage. SirDavis is called for Davis Hogue, Beyoncé’s great-grandfather who stashed whiskey bottles as a farmer throughout Prohibition within the South, in accordance with the discharge.

“Once I found that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyoncé mentioned. “SirDavis is a approach for me to pay homage to him, uniting us by way of a brand new shared legacy.”

The whiskey line is headquartered out of Houston, Beyoncé’s hometown. Crafted and bottled in Texas, SirDavis marks Moët Hennessy’s first spirit model developed by the corporate completely within the U.S., in accordance with the discharge.

SirDavis includes 51% rye and 49% malted barley and is matured in sherry casks, which the distiller mentioned creates a profile of “daring sophistication.”

The tall bottle, which encompasses a bronzed horse, can be a nod to Beyoncé’s most up-to-date albums.

Retailing for $89 a bottle, SirDavis might be obtainable in September.