CommBank announces SXSW Sydney sponsorship

CommBank has introduced that it’s going to return as an excellent sponsor of SXSW Sydney in 2024, serving to carry this expertise again to Australia Oct. 14-20.

The financial institution’s partnership goals to foster creativity, progressive considering, know-how, and innovation.

International pageant returns

SXSW, a worldwide occasion that celebrates know-how, innovation, movie, music, and gaming, will likely be held in Sydney for the second consecutive yr.

Final yr marked the primary time this iconic pageant, initially launched in Austin, Texas, in 1987, was held outdoors its birthplace.

Pleasure from CommBank

Jo Boundy, CommBank’s chief advertising and marketing officer, expressed enthusiasm in regards to the sponsorship.

“We’re excited to reconnect with a various group of forward-thinkers and change-makers, whereas demonstrating our dedication to reimagining banking for our prospects and the broader neighborhood,” Boundy mentioned.

Fostering innovation and inspiration

In 2024, CommBank goals to additional its partnership with SXSW by making a vacation spot that brings pleasure and inspiration. The financial institution plans to share its imaginative and prescient of reimagining buyer experiences and constructing a extra sustainable future.

“SXSW Sydney 2024 guarantees to be a implausible occasion, bringing collectively a spread of individuals, sharing completely different views and experiences, and fostering constructive change and difficult the established order,” Boundy mentioned. “CommBank is wanting ahead to exploring new methods to problem, educate and encourage attendees to attempt for a brighter future.”

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