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Jeff Bezos, the Government chairman and co-founder of Amazon.com Inc AMZN, has invested in Perplexity, an AI startup concentrating on Alphabet Inc‘s Google GOOGL GOOG monopoly over web searches.
What Occurred: Perplexity goals to disrupt the online search market at present dominated by Google, reported The Wall Road Journal. The AI-based platform supplies direct, concise solutions to customers’ queries, not like the standard strategy of presenting webpage hyperlinks.
Since its inception lower than two years in the past, Perplexity has gained roughly 10 million month-to-month customers. This spectacular development and novel search strategy resulted in a $74 million funding spherical, spearheaded by Jeff Bezos and Institutional Enterprise Companions. This monetary injection is among the most substantial in recent times for an internet search startup, elevating Perplexity’s valuation to $520 million, as acknowledged by CEO Aravind Srinivas.
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Regardless of at present serving solely a fraction of Google’s consumer base, Perplexity has seen a major uptake amongst tech fans open to making an attempt groundbreaking providers. The startup’s web site and cell functions reported a surge to 53 million visits in November 2023, a drastic improve from the two.2 million visits in December 2022.
Nevertheless, the journey forward is fraught with challenges. Perplexity might be competing towards Google, a $1.7 trillion behemoth, identified for its funding of a number of billions in offering language-specific question responses.
Regardless of these hurdles, Perplexity is dedicated to increasing its consumer base, learning search patterns, lowering prices, and probably incorporating adverts sooner or later.
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