Jeff Bezos Would Have Named Amazon As ‘Relentless’ But Then Someone Said It Sounded Sinister — He’s Since Built A Business Empire That Knows No Limits

Again in 1994, Jeff Bezos nearly known as Amazon one thing completely totally different — “Relentless.”

What Occurred: Bezos liked the identify a lot that he even registered relentless.com (go forward, sort it in your browser — it nonetheless redirects to Amazon as we speak).

However right here’s the factor — his associates weren’t precisely thrilled with the identify. They thought it sounded a bit too aggressive, possibly even sinister.

So Bezos went again to the drafting board and finally landed on “Amazon,” impressed by the world’s largest river — a reasonably becoming identify for what would change into the world’s largest on-line market.

See Additionally: Jeff Bezos Described His Distinctive Life Philosophy Which Follows A Dorky Framework Revolving ‘Remorse Minimization’

Why It’s Necessary: The irony? Whereas Bezos didn’t find yourself utilizing the identify “Relentless,” it turned out to be a reasonably spot-on description of how he’s constructed his enterprise empire. What began as a web-based bookstore has grown into… properly, nearly all the pieces.

As an illustration, whereas Bezos is not the CEO of Amazon anymore, he continues to remain concerned with the corporate as govt chairman. He’s additionally the e-commerce large’s largest shareholder.

Within the yr 2000, he determined to shoot for the celebrities. The tech mogul based aerospace firm Blue Origin, a rival of Elon Musk’s SpaceX, that goals to scale back house journey prices and improve security.

In 2013, Bezos acquired The Washington Submit for $250 million. This buy additionally contributed to intensifying the rift between Bezos and Musk.

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Different firms that had been acquired by Amazon embody Complete Meals Market, Audible, Zappos and Twitch.

In 2023, Amazon additionally entered the healthcare enviornment by buying a main healthcare supplier One Medical for $3.9 billion.

And that’s not even counting all the businesses he’s invested in, together with Airbnb, Uber, and Nextdoor, to call a number of.

Amazon at present has a market capital of $1.984 trillion, making it the fourth most useful firm on this planet after Apple, Nvidia, Microsoft, and Alphabet. In the meantime, Bezos’ internet value has reached $212 billion, bringing him second to Musk on the rank of Bloomberg’s Billionaire Index.

As Bezos continues pushing boundaries with house exploration and healthcare ventures, that rejected identify from 1994 feels much less like a dodged bullet and extra like a blueprint for his whole profession. Who knew a rejected area identify might inform such a narrative?

Picture through Shutterstock

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Disclaimer: This content material was partially produced with the assistance of Benzinga Neuro and was reviewed and printed by Benzinga editors.