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The All Native Cable Operator Affiliation Delhi (ALCOA India), the consultant physique of Native Cable Operators (LCOs / LMOs), has written to the Telecom Regulatory Authority of India (TRAI) expressing issues over Jio TV’s provision of linear and stay content material on its OTT platform. The affiliation argues that this apply is inflicting vital losses to the Indian cable TV trade, impacting each companies and jobs.
“That is to deliver to your form consideration that how JIO TV is offering Linear & Dwell content material (which is regularised by TRAI) on its OTT Platform and resulting from this the Cable TV Trade of INDIA is struggling very large losses by way of enterprise and jobs,” ALCOA stated within the letter.
In accordance with ALCOA India, the variety of households in India with televisions elevated from 197 million in 2018 to 210 million in 2020. Nonetheless, the share of households availing cable TV companies has dropped from 120 million in 2018 to 90 million in 2020, with additional declines reported. The affiliation attributes this pattern to the rise of OTT platforms like JioTV providing linear content material, such because the India vs Sri Lanka T20 and ODI collection, which historically falls below the purview of cable and satellite tv for pc TV laws.
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