Myntra introduces 30-min hyper-speed delivery with M-Now

Myntra, one in every of India’s main vogue e-commerce platforms, has launched a brand new 30-minute supply characteristic referred to as ‘M-Now.’

Touted as a first-of-its-kind initiative by a serious vertical participant globally, Myntra goals to redefine comfort by delivering vogue at hyper pace. The service is initially stay in Bengaluru and can quickly be rolled out to different cities, together with Mumbai, Delhi, and Pune, in keeping with the corporate’s official launch.

This service, at present providing over 10,000 types throughout classes like vogue, magnificence, equipment, and residential, is about to broaden to over 1 lakh types inside the subsequent 3-4 months. The characteristic is seamlessly built-in into the Myntra app, guaranteeing a clean person expertise.

Myntra’s newest initiative comes amid India’s booming fast commerce wave, the place platforms are quickly increasing past groceries to incorporate classes like vogue, electronics, and meals. Among the many Indian e-commerce giants—Amazon, Flipkart, and Nykaa—Myntra stands out as one of many first to introduce ultra-fast supply for vogue.

By way of M-Now, Myntra customers can entry collections from main world manufacturers corresponding to Vero Moda, MANGO, Tommy Hilfiger, Levi’s, ONLY, Jack & Jones, and Metro Footwear. Excessive-end magnificence manufacturers, together with Huda Magnificence, MAC, Bobbi Brown, Forest Necessities, Carolina Herrera, and Dyson, are additionally a part of the providing.

Moreover, homegrown labels like Roadster, Bewakoof, Campus Sutra, and Dressberry can be found through the service.

Talking on this new improvement, Nandita Sinha, CEO, Myntra, stated, “Trend, a extremely aspirational class, thrives on a various choice that empowers clients to model their full look. As enablers, we’re really grateful for Myntra’s sturdy affiliation with main manufacturers throughout the globe, that are on the entrance and heart of catering to the evolving vogue aspirations of the nation. Along with the manufacturers, M-Now will play a transformative function in advancing our collective mission to broaden vogue prospects and reshape India’s life-style procuring expertise. That is only the start, and as we advance in our M-Now journey, Myntra will proceed to sharpen the providing on a number of fronts, together with choice and the pace promise.”