Philip Morris is a growth stock again as shares hit all-time high on Zyn demand boom

Philip Morris Worldwide shares reached file highs Tuesday after the tobacco firm’s Zyn model reported hovering demand.

Shares of the Connecticut-based firm jumped to $131.97 at session highs, marking a brand new intraday file. The inventory notched an all-time closing excessive and noticed its largest one-day acquire since October 2008.

Tuesday’s file comes after the corporate touted an eye-popping enhance in shipments of its Zyn oral nicotine pouches. It is the most recent milestone within the inventory’s breakout this yr as Wall Road catches wind of how the product has captured client curiosity.

The inventory noticed little motion between 2013 and 2023 with traders viewing it as a dividend play in a stagnant trade. Now, merchants are seeing the inventory as a development identify — thanks largely to the success of Zyn since Philip Morris acquired the model by its cope with Swedish Match two years in the past.

“The No. 1 U.S. smoke-free model continued to see very robust underlying momentum,” finance chief Emmanuel Babeau informed analysts on a name Tuesday.

Zyn demand within the U.S. has primarily pushed shipments of Philip Morris’ oral merchandise up practically 40% within the first 9 months of 2024, in contrast with the identical interval of the prior yr.

A part of that development is because of easing provide constraints for the product. Shipments of Zyn cans within the U.S. rose greater than 41% within the third quarter from the identical three-month interval in 2023. Philip Morris expects Zyn shipments to match demand “sooner or later” throughout the fourth quarter, Babeau stated.

Progress can also be going down internationally, with complete nicotine pouch quantity exterior America hovering nearly 70% between the third quarters of 2023 and 2024. Zyn is now out there in 30 markets after the model’s current expansions into Greece and the Czech Republic.

Philip Morris additionally famous Zyn as most important driver of internet income for the enterprise as a complete. The corporate issued higher monetary outcomes than analysts polled by FactSet anticipated on each strains for the third quarter, whereas additionally elevating its full-year earnings per share outlook.

Zyn has grow to be a logo of the shift amongst tobacco firms towards options to conventional cigarettes. Philip Morris introduced earlier this yr that it will make investments $600 million to construct a brand new manufacturing facility for Zyn in Colorado.

Shares of Philip Morris have climbed practically 40% in 2024. That might mark the very best yr on file for the corporate, which was separated in 2008 partially due to smoker lawsuits. Philip Morris stored the worldwide cigarettes enterprise which was nonetheless rising. Shares of Altria, which stored the U.S. cigarettes unit, have struggled since, nonetheless far beneath an all-time excessive reached in 2017.